Partner Marketing Lead

Profile

What We’re Looking For:

The Partner Marketing Lead is responsible for driving marketing value, adoption and growth across a suite of universities and programs. They are a key external and internal marketing stakeholder, laser focused on developing and leveraging effective marketing-forward school partnerships that support, nurture and grow partner marketing engagement to drive impact in the overall business. Reporting to a Senior Manager, Partner Marketing, this role builds and leverages effective relationship management to drive marketing strategy and partner engagement. They are accountable for the external relationships for multiple programs and universities, across all business lines, and goaled towards effective partner engagement that directly results in business growth and success. Partner Marketing Lead is responsible for overall program performance of their portfolio through the active engagement with both internal and external stakeholders to drive focused and effective marketing strategies that deliver business results.

Responsibilities Include, But Are Not Limited To:

Partner Management

Establishes and upholds productive marketing relationships between 2U marketing and partner institutions within an assigned portfolio of standard complexity.

Collaboratively determines and executes appropriate cadenced communication plan with school stakeholders to ensure effective and efficient brand stewardship that supports the program’s strategic marketing plan.

Engages as a trusted advisor and brand steward with, and for, the partner, leading proactive and productive partner discussions to align objectives, drive growth strategies and create successful outcomes.

Manages direct, scoped and regular contact with partners to ensure progress against marketing strategies, performance and growth objectives

Secures partner and/or internal approvals on new projects/initiatives, navigates partner and business requests and feedback, create and manages jira tickets, collaborates on creatives briefs, logs call, meeting and incident reports

Provides partner with regular performance feedback and reporting

Goaled with improving/maintaining partner sentiment and increasing go-to-market speed with partner review to support achievement of established business goals

Funnel Management

Drives marketing narrative with partners and internal stakeholders to support achievement of university and 2U business goals

Responsible for monitoring and tracking partner funnel and collaborating with strategic internal stakeholders to optimize funnel performance.

Proactively engages internal teams and escalates appropriately to address performance and partner concerns as appropriate against 2U business goals

Ensures strategic and creative deliverables are aligned with partner brand, strategy and business goals

Proactively engage with Marketing Strategy to uncover opportunities, trends and insights by vertical to grow and strengthen strategic marketing approach

Responsible for identifying and implementing strategies and tactics that optimize funnel performance within Portfolio

Internal Partnership

Works closely and autonomously with each program’s General Manager/Program Management/Director within their portfolio to ensure proper alignment and execution of marketing strategies and program objectives.

Attend and participate in business critical internal meetings (PLTs, etc) and strategy planning

Maintains and keeps current partner specific “playbook” to document and support continuity of historical context, institutional knowledge and partner relationship nuance.

Collaborates with internal teams to provide necessary context and insight to drive performance and relationship growth, as well as strategy

Proactively and independently identifies and nurtures growth opportunities with partners and internal stakeholders that advance partner relationship and marketing effectiveness to improve program performance

Things That Should Be In Your Background:

3-5 years as a Account Manager, Marketing Manager, Communications Specialist, Strategist or similar job function, either in agency, educational, digital marketing or corporate setting

Bachelor's degree required, MBA or similar a plus

Client facing agency experience highly preferred

Other Attributes That Will Help You In This Role:

Experience in driving marketing strategy from concept to execution

Skilled at using data to develop marketing brief and project plan to impact business results

Skilled at communicating to and influencing internal and external stakeholders

Experience across a variety of digital marketing tactics

Background in data fluency, with drive to develop mastery within 2U’s specific business model

Exposure or interest in lead generation/acquisition marketing a plus

Solid verbal, written, and interpersonal communication skills and the ability to work effectively with cross-functional teams

Must be highly organized and have great attention to detail

Ability to maintain a fun, casual, professional and productive team atmosphere

Ability to work with diverse teams in a fast-paced environment

Enthusiasm and the ability to adapt and thrive in an atmosphere of constant change

About 2U Inc. (NASDAQ: TWOU)

2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Benefits & Culture

Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.

2U offers a comprehensive benefits package:

Medical, dental, and vision coverage

Life insurance, disability and 401(k)

Unlimited snacks and drinks

Generous paid leave policies including unlimited PTO

Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is $80,000-$85,000, with potential bonus and equity eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

To learn more, visit 2U.com. #NoBackRow

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

Company info

2U, Inc
Website : http://2u.com