Marketing Automation Specialist - Eloqua

Profile

Marketing Automation Specialist - Eloqua

The candidate will create and manage email marketing automation campaigns including campaign set-up, the end-to-end testing of data within Eloqua and Salesforce, deployment, monitoring the campaign while active, and analysis with recommendations for improvement. Ability to create and manage multiple campaigns and segments at any given time. Advisor to Business Development & Marketing team explaining data flow between Eloqua and Salesforce for all campaigns and providing best practices for technology campaign set-up on a case-by-case basis. Provide technical support, training, feedback, guidance, and expertise to functional marketing team members and end business users. Manage and design web page forms and landing pages within the Eloqua platform. Proactively monitor campaign execution and performance, addressing errors and failed calls as necessary. Maintain general housekeeping standards such as managing, auditing, and overseeing directory folder structures and asset naming consistency (segments, campaign names, canvases, reports, basic page tagging, etc.). Work closely with key internal stakeholders and the technology & operations team to develop reporting processes and associated reports. This includes the creation of analyses and dashboards. Manage data integration between Eloqua and 3rd party platforms such as Zoom, SureShot, and Vidyard. Deploy Eloqua campaigns that utilize 3rd party apps for improved automation and scale. Analyze performance metrics, providing recommendations to improve the effectiveness of emails, campaigns, and segmentation. Provisioning of system accounts (username/password) to internal marketing clients in need of access to the tool. Perform other duties as assigned or required. Should have a Bachelor’s degre and years of related work experience; 5 years of related work experience; 2 years of direct Eloqua experience; knowledge of Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word); knowledge of Client Relationship Management (CRM) (Salesforce); knowledge of marketing automation technology (e.g. Eloqua, Pardot, Marketo, etc); familiarity with HTML/CSS/ JavaScript/ WordPress; familiarity with data profiling, root cause analysis, and quality improvement techniques; strong written and verbal communication skills; strong organizational skills and attention to detail; ability to work under tight deadlines and prioritize responsibilities.

Additional Information

Requisition Number: MARKE002326

Company info

McDermott Will & Emery
600 13th Street, NW
Washington
District of Columbia
United States 20005
Website : https://www.mwe.com