Sr. Planner E-Commerce

Profile

POSITION SUMMARY:  The Sr. Planner is responsible for developing, executing and communicating strategic merchandise financial plans for the Calvin Klein Ecommerce business with a “digital first” focus; Strategically managing the business in order to maximize sales and margin, and optimizing inventory and ensures that all planning activities support annual goals

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

Key Responsibilities:

Create strategic financial plans that support the company’s objectives and brand goals.

• Partner with the head of planning to develop strategic ecommerce annual plans at the department & item level.  Complete both demand & fulfillment plans, highlighting risk and opportunity to both versions.
  • Create forward looking, innovative plans which reference history but look ahead to website growth trajectory. Plans should include sales & margin but also align to AOV & traffic goals.
  • Complete historical analysis at the department/item level to determine opportunities to grow sales and margin and optimize inventory. Identify areas of “lost sales” based on inventory, make recommendations for future buys.
  • Communicate plans across buying/planning team.
• Create bottoms up item & departmental plans by month/week where appropriate
  • Align inventory buy to key consumption periods, webset changes, and Brand collaborations.
  • Collaborate with Demand planning on Basics inventory demand.
• Guide the buying/merchandising team, utilizing historical data and current trends, to capitalize on new opportunities, and identify risks.  Communicate opportunities and risks to key business partners including buying, merchandising, finance, marketing, visual, and brand leaders.
• Build and maintain a strategic promotional calendar, in partnership with buying and marketing, including provide guidance on key/peak weeks

Weekly Business Management:

• Use weekly promotional cadence to reforecast sales & margin, aligning webset/homepage/landing page/PDP changes with calendar.
• Determine in season markdowns, communicate to buying team. Manage seasonal inventory to EOS goals.
• Notify & reconcile any inventory issues with webset changes, email cadence, homepage updates, collection sequencing, etc.
• Utilize various data systems (Adobe, Island Pacific, JDA, etc) to explain sales & margin thru customer experience.
• Liaise with Retail store team on PO flow & inventory management.

Owner of the Open to Buy Process and Meetings:

• Collaborate with marketing, buying & merchandising, and other critical partners to align on trend, marketing focus, product focus, and gross margin prior to Open to Buy.
• Recommend strategic actions to maximize sales and margin, optimize inventory, and mitigate risk. 
• Lead the receipt reconciliation process with merchant team.  Ensure that on order and committed receipts are delivering in time to support forecasts.  Identify risks and drive action plans to manage.  Recommend “chasing” or “reflowing” receipts as appropriate. 
• Align with Retail & Wholesale partners on shared inventory across corporation.

Hindsight & Other Analysis

• Contribute to planning recaps, with focus on digital impact within company.
• Compile and prepare hindsight and financial strategy topline presentations for cross functional & leadership team presentation. Utilize Adobe demand sales to determine impact of promotional timing & site tests.

QUALIFICATIONS & EXPERIENCE:

Experience:  

• Minimum 3-4 years merchandise planning experience; 5 or more years of total work experience
• Must have some ecommerce planning experience
• Demonstrated experience
  • Presenting and recommending strategies and building a business case
  • Strategic forecasting for a multidimensional business
  • Assuming additional areas of accountability successfully
  • Influencing and negotiating at a variety of levels

Education:   4-year degree; advanced degree a plus

Skills: 

• Well-developed written and verbal communication skills including presenting complex material in an organized and compelling manner.
• High level of excel experience, specifically with pivot tables, templates, and large data files.
• Well-versed in planning and allocation systems, as well as advanced Microsoft windows applications.
• Analytical/Math Skills                                                         
• Project Management                                                        
• Strategic Forecasting & Financial Planning

Internal:   Planning, Buying, Merchant, Marketing & Site Ops teams.

SUPERVISORY RESPONSIBILITIES:

Direct:  N/A

BUDGETARY RESPONSIBILITIES:  Help build and manage the budget for area of responsibility and ensure we are meeting our sales, GM and inventory targets.

DECISION MAKING:  Must be able to make decisions quickly in an ever changing environment; partner cross functionally with cross-functional team. Identify risks and opportunities relative to sales trends on product, flow, and presentation

RESOURCEFULNESS/CREATIVITY:  Must be flexible to adapt to changing trends of business and/or ad hoc projects and be detail orientated.

ENVIRONMENT:  Fast paced driven environment

Company info

PVH Corp
Website : http://www.pvh.com/