Marketing Manager - Tax And Private Client

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Marketing Manager - Tax and Private Client
The candidate will develop and execute the go-to-market strategy to enhance the practices’ brand, and partner with the business development practice managers to help generate new business. Develop marketing programs that align with business goals by partnering with internal stakeholders, including business development, digital marketing, CRM, PR and brand teams. Lead the execution of marketing campaigns from start to finish, using data to continually monitor and optimize performance. Establish KPIs to assess effectiveness across digital channels using tools such as Google Analytics, Salesforce, Eloqua, lead scoring and others. Implement marketing automation to drive awareness and nurture leads to the business development team. Develop dashboards to evaluate campaign success and present to senior leaders. Monitor industry trends and competitor activities to identify key issues and opportunities in collaboration with the business development team, helping deliver insights to clients/prospects and creating cross-sell opportunities. Build knowledge of the practice groups and industries to become a subject matter expert. Create and maintain a content calendar, developing multimedia content for each level of the marketing funnel. Supervise an internal team of direct reports. Help manage the marketing budget. Bachelor’s degree is required. Should have 7+ years of related work experience. Relevant B2B marketing and communications experience in tax, wealth management or related industries is required. Experience with marketing automation platforms, content management systems and social media tools is required.

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