Social Media Content Producer

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SOCIAL MEDIA CONTENT PRODUCERu00A0About the Job**MEMBERS ONLY**SIGN UP NOW***. is looking for a Social Media Content Producer to support the creation of authentic, channel-specific content for our organic social media accounts. This roleu2019s core focus will be to ideate, produce, edit, and publish video-first, engaging content that will inspire, engage, and grow the **MEMBERS ONLY**SIGN UP NOW***. audience on TikTok and Instagram.This sole contributor is not only familiar with, but passionate about all things outdoors, including (but not limited to): Hiking, Camping, Running, Mountain Biking, Alpine Skiing and Snowboarding, **MEMBERS ONLY**SIGN UP NOW***. Skiing & Snowboarding, Paddle Sports, Climbing, Fly Fishing, and more. You will support the Social Media Manager, and work collaboratively with the creative and production teams, to develop a pipeline of video-forward assets to tell the **MEMBERS ONLY**SIGN UP NOW***. brand story. When not in the field or in the studio creating content, you will be supporting the Instagram and TikTok channels by sourcing, curating, scheduling & posting content from creators, athletes, ambassadors, and **MEMBERS ONLY**SIGN UP NOW***. Employees (Gearheads!) and assisting the Social Media Manager by managing community engagements.We are looking for someone who is passionate about social media and the pursuit of awe in the outdoors. The ideal candidate will be a creative thinker, excellent at multi-tasking and will thrive as a channel-specific content producer and project manager. They will have experience testing new platforms like TikTok and Instagram Reels while working with more established platforms to bring social-first content to life.Responsibilities:u2022 Manage **MEMBERS ONLY**SIGN UP NOW***.u2019s organic social media content pipeline by providing assets for daily posting of TikTok Videos, Instagram Reels, Stories, and Static Posts.u2022 Work withu2022 Captivate the **MEMBERS ONLY**SIGN UP NOW***. audience with awe inspiring, engaging content while representing an authentic brand voice and a cultural glimpse into the Herd and our way of life.u2022 Collaborate with the creative, event, retail, influencer and athlete teams to ideate social-first concepts emphasizing engaging, video-forward contentu2022 Contribute to internal cross-functional team brainstorms to develop social storytelling concepts and extensions of brand campaignsu2022 Monitor industry trends and creative best practices to maintain a competitive library of new assetsu2022 Leverage social listening tools to optimize and evolve content to drive impressions, engagement, and follower growth, while finding new opportunities to engage with our social communityu2022 Stay up to date with the latest social media best practices, trends and emerging platformsu2022 Attend shoots / brand activations and potentially support in content capture that ladders up to the social content strategy - some travel may be requiredu2022 This position will require travel roughly 50 u2013 60% of the time.u2022 This position will require working outside of normal office hours to coordinate and engage live content on evenings, weekends, and holidaysQualifications:u2022 Bacheloru2019s degree requiredu2022 2-3 years producing content for organic social mediau2022 Robust knowledge and understanding of social media platforms, both current and emerging, as well as their respective best practices and asset requirements (Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok, etc.)u2022 Proven track record of producing content for growing social media channels and managing brand social media accounts with high follower count and high engagement ratesu2022 Experience working with a wide range of creative formats including short-form video, photography, GIFs, and live videosu2022 Curiosity and passion for all things social media marketing - you can tell us about the latest trends in digital - who is killing it and whyu2022 Strong communication skills and ability to build internal and external relationshipsu2022 A creative eye with the ability to create / post / react / manage on the flyu2022 Comfortable in a highly entrepreneurial, fast-paced environment and lean teamAbout **MEMBERS ONLY**SIGN UP NOW***.:Seek it. Find it. Send it. We help customers seek the perfect gear for their **MEMBERS ONLY**SIGN UP NOW***., find their awe, and send it their way. Through our five brandsu2014**MEMBERS ONLY**SIGN UP NOW***., Competitive Cyclist, MotoSport, Bergfreunde, and Steep&Cheapu2014we give our customers the gear, knowledge, and inspiration they need to chase lifeu2019s greatest moments. We foster local outdoor communities around the locations of our expanding number of retail stores, and weu2019re actively creating a more inclusive and equitable outdoors for all through our Diversity, Equity & Inclusion initiatives.Weu2019re a company of Gearheads and we offer personalized expertise at every level of the organization. This means we curate the best assortment of premium gear and apparel, a premium shopping experience, personalized Gearhead advice, super-fast and accurate fulfillment, and aspirational and informative content.We take growth and personal fulfillment seriously. For our employeesu2014aka, our Herdu2014this means career growth potential and the ability to take ownership and make an impact daily. We offer perks like an exceptional gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office.u00A0When you join the **MEMBERS ONLY**SIGN UP NOW***. Herd, you join a crew that is passionate about their jobs and equally stoked on the outdoors. Pre-dawn skintrack laps are the norm, MTB rides are our lunch break, and youu2019ll regularly find coworkers hitting the trail together post-work. Benefits are competitive and include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, Flexible Spending or Health Savings Account.#LI-SE1

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