Marketing Manager

Profile

Position:
This manager role will support the strategic growth of our Creative Optimization team by growing and optimizing new and current marketing partnerships and campaigns through testing, reporting, knowledge sharing, and strategic planning. Creativity, collaboration, analysis, and an enthusiasm for digital marketing are the keys to making this role successful. You’ll get the opportunity to form partnerships and manage marketing campaigns with some of the leading online publishers
This is a great opportunity for someone to join a world-class marketing organization, work incredibly hard, and be rewarded with rich digital marketing training from a best-in-class team. You will be fully immersed in digital marketing in an entrepreneurial, fun team environment which rewards hard-work and results above all else.
Responsibilities:
Gather & analyze campaign performance data within the marketing funnel across multiple databases and analytics platforms
Use these insights to inform new tests, growth opportunities, and quality improvements
Find trends and patterns in large datasets, theorize ways to utilize those trends, and share them broadly with the team
Find, form, and grow meaningful publisher partnerships in order to expand our company’s footprint across the digital landscape.
Understand LendingTree’s marketing technology and data stack with the goal of improving efficiencies in process and data-visibility
Qualifications:
4-5 years of experience in direct marketing or marketing agency
Previous experience with partner acquisition, onboarding and management
Experience with using data to inform marketing communications and decisions.
Ability to identify best practices, establish process efficiencies, and proactively present and execute production solutions.
Strengths working cross-functionally across projects and teams, with competing deadlines and varying levels of prioritization
Strong project management and analytical skills
Familiarity with marketing campaign types (CPM, CPC, etc.) and their key performance metrics (CTR, Conversion rates, etc.)
Familiarity with A/B testing and other marketing testing methodologies
Incredible attention-to-detail
Advanced Excel knowledge, including pivot tables and vlookups
Effective oral and written communication skills
Functioning knowledge of the digital marketing ecosystem
Client-facing experience
Nice to have:
Reporting platform experience: Adobe Analytics, Google Analytics, Tableau, etc.
SQL experience
Previous experience with Financial Products
COMPANY
LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices.
Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.
What else you should know:
We’re a publicly-traded company (TREE).
We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
We’ve built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.
We still make funny commercials
CULTURE
We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please,
do
wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”).
Come work with us!
LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.

Company info

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