Senior Director Competitive Cyclist Marketing

Profile

ABOUT THIS ROLE:The Director of Integrated Marketing is responsible for leading both the Competitive Cyclist Integrated Marketing Team and the broader **MEMBERS ONLY**SIGN UP NOW***. / Competitive Cyclist Marketing Development Funds (MDF) program. The Director will set and execute strategy for both marketing programs and deliver results that ladder to broad company goals. The ideal candidate can juggle strategic development in conjunction with business goals, change management, prioritization, and execution.ESSENTIAL DUTIES AND RESPONSIBILITIES:Develop strategy for both the Competitive Cyclist marketing and MDF business functions that support broader company goalsBring Competitive Cyclist and **MEMBERS ONLY**SIGN UP NOW***. brands to life via development of seasonal, cross functional Go To Market (GTM) and MDF plans that support company strategic directionCreate seasonal Competitive Cyclist campaign KPIs and MDF KPIs that support strategic and business goalsLead seasonal GTM and MDF presentations to exec team and business stakeholdersPartner with stakeholders across the business including merchandising, technology, sales and operations to align on long-term marketing and MDF roadmap and mutual dependenciesManage and develop team of 5 peopleu00A0Review campaign performance and develop insights, implications and directional changesReact to business results and opportunities in both business functionsSpeak to marketing performance in executive settingsProvide feedback and oversight on campaign development and presentationsLimited campaign developmentAbility to operate as proxy for department leadGuide calendar, process and milestone meetings to achieve strategic outcomesQUALIFICATIONS, SKILLS & ABILITIES:A total of 10 years marketing experience, including customer oriented eCommerceA proven leader with the ability to motivate and inspire a cross-disciplinary team of marketersStrong quantitative problem-solving skills with an ability to tackle unstructured/undefined problems and apply strategic frameworksExperience in developing marketing initiatives to drive a high level of customer engagement.Experience in change management, taking ownership of operational functions and implementing change in broad, complex and multi-functional areasStrong ability in conceptualizing and developing presentations for senior-level meetings.u00A0 Can guide team members/colleagues in the development of high-quality presentationsHigh attention to detailProven influencing skillsProject management and prioritizationA clear desire and ability to be collaborative.u00A0 Must be able to work well in a collegial and casual work environmentAbility to partner effectively with a wide variety of people and constituenciesu00A0 and comfortably working cross-functionallyBA/BS degreeABOUT **MEMBERS ONLY**SIGN UP NOW***.u00A0Seek it. Find it. Send it. We help customers seek the perfect gear for their **MEMBERS ONLY**SIGN UP NOW***., find their awe, and send it their way. Through our five brandsu2014**MEMBERS ONLY**SIGN UP NOW***., Competitive Cyclist, MotoSport, Bergfreunde, and Steep&Cheapu2014we give our customers the gear, knowledge, and inspiration they need to chase lifeu2019s greatest moments. We foster local outdoor communities around the locations of our expanding number of retail stores, and weu2019re actively creating a more inclusive and equitable outdoors for all through our Diversity, Equity & Inclusion initiatives.Weu2019re a company of Gearheads and we offer personalized expertise at every level of the organization. This means we curate the best assortment of premium gear and apparel, a premium shopping experience, personalized Gearhead advice, super-fast and accurate fulfillment, and aspirational and informative content.We take growth and personal fulfillment seriously. For our employeesu2014aka, our Herdu2014this means career growth potential and the ability to take ownership and make an impact daily. We offer perks like an exceptional gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office.u00A0When you join the **MEMBERS ONLY**SIGN UP NOW***. Herd, you join a crew that is passionate about their jobs and equally stoked on the outdoors. Pre-dawn skintrack laps are the norm, MTB rides are our lunch break, and youu2019ll regularly find coworkers hitting the trail together post-work. Benefits are competitive and include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, Flexible Spending or Health Savings Account.#LI-SE1

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