Jr. Brand Strategist

Profile

What We’re Looking For:
The Junior Brand Strategist plays a key role in interpreting actionable insights and developing strategy recommendations across the full portfolio of graduate and undergraduate programs. Reporting to a Director of Brand Strategy, this role will work
across a portfolio of programs, both independently and with brand director and strategist guidance, to drive initiatives and inform strategy. This work will include, but is not limited to, conversion innovation, market trends, competitor audits, audience personas and segmentation, 2U portfolio research and testing
Success in this role is marked by an innate curiosity to understand 2U business objectives, improve partner growth and create measurable results.
Responsibilities Include, But Are Not Limited To:
Craft hypotheses and action plans to test, evaluate and scale new initiatives tied to business objectives
Provide analysis, recommendations, and rationale to drive strategy implementation and improvements
Develop brand briefs that communicate opportunity and inspire creative momentum for our partner’s brand
Work closely with Brand Director and Brand Strategists, marketing leadership and cross-functional counterparts to uncover new opportunities and introduce new initiatives to improve overall conversion.
Independently develop program marketing insights, stemming from research, funnel analytics and an ongoing understanding of the competitive landscape.
Demonstrate deep analytic and creative thinking through continuously looking for opportunities to improve messaging, segmentation and/or conversion portfolio-wide
Partner with 2U platform teams and external partners, like Facebook, Google, Linkedin and others, to identify key trends and performance characteristics that marketing should be leveraging to drive results.
Stay abreast of industry trends and best practices and pitch Brand leadership on new, innovative ideas and testing aimed at expanding program reach, improving conversion and response rates and/or increasing organic amplification
Things That Should Be In Your Background:
1-3 years as a Marketing/Brand Senior Coordinator or similar job function
Bachelor's degree required, major in marketing preferred
Experience across online and offline marketing tactics
Excellent verbal, written, and interpersonal communication skills and the ability to work on cross-functional teams
Data fluency with an interest to stretch both analytical and creative program solving muscles
Must be highly organized and have great attention to detail
Experience with Tableau and Google Analytics is a plus
Ability to maintain a fun, casual, professional and productive team atmosphere
Ability to work with a diverse team in a fast-paced environment
Enthusiasm and the ability to thrive in an atmosphere of constant change
About 2U Inc. (NASDAQ: TWOU)
2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.
2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.
Benefits & Culture
Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.
2U offers a comprehensive benefits package:
Medical, dental, and vision coverage
Life insurance, disability and 401(k)
Unlimited snacks and drinks
Generous paid leave policies including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break from Christmas through New Years!
To learn more, visit 2U.com. #NoBackRow
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

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