Digital Marketing Specialist

Profile

Digital Marketing Specialist
The candidate leads the creation, distribution and analytics reporting for internal and external e-communications, including intake, formatting and technical configuration, list preparation and distribution, and post-distribution reporting and analytics. Leads the continued development of performance reporting and analyses across multiple channels and campaigns for the business development team. Generates regular and ad hoc readership and data analytics reports. Summarizes findings and communicates updates and recommendations within the department. Helps maintain continuity of digital presence, ensuring external and internal content and platforms are brand compliant, functional, and updated. Keeps business development team updated on industry best practices. Liaises with the firms e-communications vendor to obtain support and address technical issues, as needed. Supports e-communication process improvement projects. Assists with end-user support and training coordination on new and existing digital platform trainings, including development of reference materials and documentation. Supports cross-team and -office digital marketing, event and business development initiatives, as well as evolving firm objectives. Bachelor's degree in marketing, business or a communications-related area is required. Should have 3+ years of experience in digital marketing, preferably within a law firm or professional services environment. Experience with and strong working knowledge of Vuture, Concep or similar e-communications and event management platforms I required. Experience with InterAction or other CRM software is required. Experience with and understanding of web analytics software, including Google Analytics is required. Proficiency in HTML and CSS is required. SharePoint a plus.

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