Digital Marketing Coordinator/ Ppc Manager

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Digital Marketing Coordinator/ PPC Manager
The candidate will manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, and other search platforms. Manage, review, and perform daily account responsibilities associated with Facebook, Instagram, Linkedin, Twitter, TikTok, and other social platforms. Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics. Manage the creation of large keyword lists. Provide creative copy suggestions and graphical ad templates. Manage Display network placement lists on AdWords and through other contextual advertising platforms. Create/manage splash pages and other internal campaign tracking methods. Create/manage unique tracking codes and phone numbers. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with department goals. Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives. Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Keep pace with search engine and PPC industry trends and developments. Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with department goals. Monitor and evaluate search results and search performance across the major search channels. Communicate with team and management on project development, timelines, and results. Provide oversight and work closely with the other team members to meet department goals. Should have the ability to clearly and effectively articulate thoughts and points; the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals. Should have High levels of integrity, autonomy, and self-motivation; excellent analytical, organizational, project management, and time management skills. No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC). Should have proficiency in MS Excel, PowerPoint, G Suite, and Word; experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools; experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc). Should have proficiency in managing moderate to large-scale PPC accounts in a variety of different business verticals. AdWords / Bing certification is a plus. Wordpress Experience a plus. Salesforce Experience is a plus. BS/BA degree preferred. Outstanding ability to think creatively, and identify and resolve problems. Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.

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