Product Marketing Manager Legal

Profile

Product Marketing Manager, Legal
Duties: Product Launches & Releases: Plan, communicate, and deliver product GTM and marketing assets, collaborating with customer marketing and sales enablement and managing stakeholder engagement. Manage, execute and report on successful digital campaigns and media plans complete with landing pages, social, email, paid ads, native articles, thought leadership, press coverage, etc., driving brand awareness and lead generation across segments. Understand the product development roadmap and customer-marketing plans to build a product marketing strategy that best positions the business to achieve objectives. Conduct market and customer research to gather data about target personas, positioning, messaging, and creativity. Develop strategic A/B tests based on learnings and to validate insights. Develop value propositions, elevator pitches, use cases, competitive claims, and customer-facing messaging. Achieve product expertise and command of customer personas across segments and roles. Become a product evangelist. Create marketing and sales enablement collateral, presentations and video as well as content such as white papers, case studies, articles and blog posts.

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