Business Development Senior Managerhealthcare

Profile

Business Development Senior Manager—Healthcare
The candidate will co-develop and implement the annual marketing and business development plans and budgets with practice group leaders and provide hands-on coordination and execution nationally. Will oversee and monitor expenditures against budgets. Work closely with lawyers and professionals to prepare RFP responses and pitch materials, write proposals and create presentations for new businesses with specific, customized solutions and qualifications. Provide value-added message development and editing. Define and apply business development processes to expand current business penetration with existing clients by improving cross-selling practices, enhancing client service quality, and developing new revenue opportunities. Document significant representative matters for pitches and the website. Establish and manage standards and procedures to ensure that representative experience (deals, cases, matters, etc.) is collected on a regular and timely basis and added to the experience database. Conduct research and compile relevant information regarding existing and prospective clients, competitor activity and industry and market trends to aid in the development of marketing plans, presentations and proposals. Assist in integrating new lateral attorneys and professionals to the department, practice and firm. This includes communicating the marketing department structure and capabilities, assisting with creating the press release and announcement, and identifying opportunities to meet with partners and clients. Manage communications with departmental and practice group leadership, including responsibility for periodic meetings, reports, analysis, and monitoring progress. Develop strategies to position the practices nationally and work with lawyers and professionals to market the services and expertise of the practice groups both externally and within the firm. Proactively work with the firm’s branding team to develop brand-compliant materials, and ensure practice descriptions are updated and readily available on the firm’s website and intranet, including experience records, matter lists and biographies. Plan and coordinate seminars, webinars, conferences and other firm-sponsored events. Maximize memberships to professional organizations by exploring possible partnerships. Take primary responsibility for program planning, audience recruitment and directing lead follow-up. Identify potential press opportunities and collaborate with the Public Relations team to gain coverage in key industry and professional publications and other target media in order to strengthen name recognition in key geographic markets and areas where the firm chooses to focus. Liaise with the PR team to pitch story ideas, place articles, and provide spokespeople as appropriate. Manage and draft submissions and profiles for select publications and organizations (e.g., Chambers, Legal 500, industry associations). Identify professional organizations, industry associations, educational institutions and clients to identify leadership positions, speaking opportunities and sources of referral. Manage and mentor staff in their professional and career development. Write and contribute to performance evaluations for business development and marketing department staff.

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