Seo Senior Specialist

Profile

SEO Senior Specialist

The candidate will develop, implement, and measure the Firm’s search engine optimization (SEO) program, including keyword research, content ideation, link acquisition, search campaigns, and monitoring of technical SEO issues. Collaborate with Marketing, Business Development, and other teams across the Firm to support Firm’s content marketing plans. Maximize organic traffic growth on the Firm’s websites and blogs using SEO methods, ensuring that SEO techniques and strategies are well implemented and consistent across sites. Define and write detailed SEO requirements for the Firm’s web content (e.g., bio pages, practice pages, articles, blog posts, landing pages) that maximize ROI and increase rankings of search result listings. Optimize site architecture, URL structures, and content for maximized indexing and keyword relevance. Provide SEO analysis and recommendations for content development in coordination with SEO performance goals. Regularly report on key metrics and project status, to stakeholders across the Firm. Consult and problem solve individual issues when needs arise. Evangelize SEO throughout the Firm; educating lawyers and the Marketing and Business Development teams on both technical and content best practices, utilizing the latest trends in SEO techniques. Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments. Should have 3-5 years of relevant SEO experience, with knowledge of content marketing and an understanding of technical SEO. Legal or professional services experience is a strong plus. Working knowledge of HTML/CSS/JavaScript/Ajax and other web programming languages is a plus.

Company info

Covington & Burling, LLP
3000 El Camino Real 5 Palo Alto Square, 10th Floor
Palo Alto
California
United States 94306-2112
Phone : 650-632-4700
Website : https://www.cov.com/