Digital Marketing Coordinator

Profile

Digital Marketing Coordinator
The candidate will leverage existing firm technology platforms to support and advance website, email, marketing automation, search, social media, and other digitally oriented marketing goals, this individual will play an essential role in ensuring the integrity and quality of the firm’s overall digital marketing practices. Serve as a digital marketing advisor to lawyers and business development colleagues, outlining best practices and providing informed guidance on go-to-market strategies to meet their desired objectives. Process website updates to the online platform and various other online firm properties. Setup various thought leadership and event emails and registration forms to share notable activities. Utilize existing customer and enterprise relationship management (CRM/ ERM) systems to support creation of segmented mailing lists. Work with IT team members, maintain integrity and quality of various marketing systems website CMS, CRM, ERM, experience management database, email marketing and automation tools, and workflow management platforms. Assist with other special technology-related projects as required. Consistently ensure digital marketing best practices are applied across all pertinent responsibilities. An Associate’s or higher degree is required. Should have 3+ years’ experience in marketing technology, with an in-depth understanding of digital marketing principles, technologies and available tools. Substantive experience with web design and development; CRM, ERM and email marketing/ marketing automation platforms; website and other online analytics reporting; and the Microsoft Office suite is required. Specific knowledge of the Lexis Nexis Interaction (CRM/ERM), Vuture (Marketing Automation); BrightEdge (SEO); Google Analytics and Data Console (web analytics); HTML/ CSS; and web meeting/ webinar tools such as On24, MS Teams, Webex and Zoom is a plus.

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