Office Marketing Coordinator

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Office Marketing Coordinator
The candidate develops and implements effective marketing strategies that are in alignment with the Firm’s established priorities and plans. Public relations is also a critical function of the role. Coordinates the technology infrastructure that supports content marketing, digital campaigns, database administration, client relationship management (CRM), external website, etc.. Coordinate the development and execution of special projects as needed. Coordinates a premier marketing function, including vision and strategy for high-end traditional and online marketing communications and branding, which ensures that the firm is branded appropriately in key practices and industry sectors. Works collaboratively with the communications team to ensure appropriate technology platforms are in place and utilized for optimal performance. Comfortable with the firm’s technology and marketing systems, (CRM, Experience Database, Pitch Tracker, etc.) to incorporate optimal processes and procedures to advance the firms objects in the New York and Boston markets. Works with local attorneys to develop a deep understanding of each target practice in New York and Boston and their competitive position. Serves as steward and champion of the firm’s brand; in the market and at any and all the firm related (activities). Works with the design team in its development of brand strategies to support the firm’s brand and communication objectives. In coordination with members of the Business Development and communications teams, recommend and develop practice-specific marketing strategies, including metrics to define success, and help build support throughout the firm for these initiatives. Keeps abreast of both legal and business markets and “best practices” in legal industry marketing techniques. Monitor key competitors in each core practice area to continually refine how the firm favorably differentiates itself to clients. Organizes and attends regular meetings to ensure and support regular and effective communication on issues and opportunities relating to marketing, team management and the firm’s financial performance. Executes ad hoc requests to support special projects, practices and initiatives as needed. Coordinates, and supports the execution of local/internal events, with support from the firm-wide events team (includes supporting the development of event proposals and budgets, negotiation of contracts, timeline development, menu selection, site selection, logistics, invitations, onsite staffing, etc.). Coordinates with oversight, event details including collecting event RSVPs and sending attorney updates, printing name tags, staffing registration table, collecting/assembling event handout materials, post-event follow-up, and tracking lead generation and ROI, tracking event attendance in firm CRM. Coordinates office and community engagement events with office administrators. Works closely with the events team across assigned offices to maintain consistent and cohesive marketing events/sponsorship strategy. Partners with the Marketing team on invitation design, targeted list development, client communications, and event promotion such as social media engagement (taking event pictures, attaining photo releases). Supports community relations initiatives, sourcing and recommending organizations and events as directed. Coordinates new attorney onboarding activities: headshots, PR, marketing orientation, etc.. Coordinates local surveys and submissions. Data entry for purposes of ROI and relationship management. Assists with the marketing budget for the office, developing a local marketing strategy in partnership with the Office Managing Partner and Regional Marketing Manager, including processing invoices, reconciling expenses, etc.. BA/BS/Undergraduate is required. Should have 3-5 years of experience, preferably in a professional services or law firm event coordinator role. Law Firm Experience is required.

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