Marketing and Business Development Manager Lae

Profile

Marketing and Business Development Manager – LAE

The candidate will work with US LAE Group leadership to develop and implement marketing goals, initiatives, and strategies to support business development as a strategic business partner. Together with LAE group leadership, create and implement strategic plans and budgets. Help create a strategy for and manage responses to RFPs, customized pitches, and business development presentations. Evaluate practice group strengths and conduct research on existing and prospective clients, competitor activity, and the industry or market trends to aid in the development of marketing plans, pitches, presentations, and proposals. Identify cross-selling opportunities with existing practice group clients and other firm clients and work with global, national, and regional M&BD colleagues and attorneys to expand client relationships. Gather and maintain information on practice group experience credentials for inclusion in marketing collateral, optimizing the use of firm technology. Work with the firm's communications team to build a profile for the practice and industry sector (internally and, as appropriate, externally) by publicizing victories, news items, events, and relevant articles. Research marketing initiatives of other regional and global law firms and related practices, including seminars, advertisements, brochures, and proposals. Accumulate knowledge of industry, legal, and business publications to remain aware of trends that may impact the firm's practice and to identify opportunities for promoting the practice. Provide support and guidance on other strategic business development and promotional initiatives as needed. Work with the recruiting department in connection with the integration of lateral partners and counsel. Assist these attorneys and certain other key attorneys in developing personal business development plans. Produce and manage seminars, receptions, and other marketing-oriented events and activities, including but not limited to event promotion, development of invitations and other client communications, concept development, and vendor selection. Create and regularly update all web and print marketing collateral, including brochures, practice group descriptions, case lists, and biographies. Work with practice group attorneys in the development and production of internal and client newsletters, and regularly evaluate the need for these types of communications. In coordination with the communications team, evaluate sponsorships and opportunities to participate in various directories. Negotiate agreements and manage participation in sponsorships and directories in order to ensure that the firm receives the maximum return on its investment. Work with practice group leaders to plan practice meetings and retreats, and advise practice leaders regarding steps needed to achieve group goals. Supervise one or more junior Marketing team members. Collaborate with other global, national, and regional marketing and business development team members.

Additional Information

Job Requisition ID: 223168

Company info

Hogan Lovells
555 Thirteenth Street NW
Washington
District of Columbia
United States 20004
Website : http://www.hoganlovells.com