Ppc Specialist

Profile

PPC Specialist
The candidate will assist the digital marketing team by managing internet pay-per-click advertising campaigns, including the design, implementation, SEO and analysis of ad performance. Manage campaigns from proposals through development, testing, execution and completion against client goals. Oversee and plan client advertising budgets across vendors, time-scheduled flights, and among programs/services/offerings. Set and optimize bids at placement, ad set, device, geographic and other levels. Social targeting portfolio development and refinement. Develop effective plans to optimize conversion rates and maximize client ROAS. Identify niche strategies in specific verticals and consistently incorporate developing strategies into existing campaigns. Implement cohesive testing strategy for each element of campaigns. Generate accurate and informative periodic internal and external reporting. Other duties as assigned. Bachelor’s degree in marketing, digital media, business, or related field is required. Should have 3-5 years’ experience in digital marketing In-depth knowledge of marketing techniques and databases. Experience in data analysis and reporting is required. Knowledge of CRM tools, Google AdWords, and online analytics is required. Knowledge of SEO and digital marketing concepts is required. Understanding of HTML and XML is a plus. Should be proficient in MS Office and marketing software. Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.

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