Marketing and Business Development Manager - Ip Media and Technology Practice Group

Profile

Marketing and Business Development Manager - IP, Media, and Technology Practice Group

The candidate will work with your lawyers and M&BD colleagues to identify opportunities to expand client relationships, advise partners and teams on new business opportunities, and provide support for the development of our approach, team, proposition, and supporting materials. Support and help execute various parts of the global IPMT global business plan. Create and maintain compelling pitch materials and proposals for the IPMT practice. Develop responses to RFPs, customized pitches, and business development presentations, including shaping the strategy and approach to the pitch and the delivery of high-quality proposal documents and presentations. Develop and implement client targeting initiatives and campaigns; help identify new business opportunities. Serve as a client account manager. Help drive client feedback gathering by identifying appropriate candidates for client listening, executing interviews, and ensuring all feedback is acted upon appropriately. Create and implement integrated marketing campaigns for the IPMT Practice in the Americas to help raise our profile and awareness among our key target audiences, and generate opportunities to meet potential clients. Plan and manage the implementation of marketing and communications programs in support of the wider M&BD plan, including client events, targeted seminar programs, client-facing material production, website development, digital and social media, etc. Develop and optimize relationships with relevant industry associations and organizations, ensuring sponsorships drive value and client engagement. Consult with the IPMT Americas practice area leader and other key IPMT stakeholders to develop and implement strategic business and M&BD plans and budgets and manage and report on progress. Responsible for managing the IPMT Americas M&BD activities. Deliver meaningful market, client, and competitive intelligence, research, and analysis to support the planning process and other M&BD initiatives. Coordinate and actively participate in regular meetings of industry sector teams and their relevant sub-groups to ensure coordination with the IPMT practice group. Ensure there is a structured approach for maintaining up-to-date M&BD information and knowledge, such as credentials and pitches. This includes capturing and maintaining experience for inclusion in our experience database and marketing collateral. Work with the partners to promote practice capabilities across the firm, through practice and other internal communications and the firm’s intranet. Serve as the M&BD subject matter expert for the IPMT Practice Group particularly for the Americas region. Play a leadership role on the IPMT M&BD team, helping to lead on larger projects and to develop and reinforcing best practices and processes. Manage at least one direct report. Contribute to wider marketing and BD projects as required. Participate in our Global Citizenship program – a program dedicated to community investment and social justice.

Additional Information

Job Requisition ID: 223158

Company info

Hogan Lovells
555 Thirteenth Street NW
Washington
District of Columbia
United States 20004
Website : http://www.hoganlovells.com