Marketing Specialist

Profile

Marketing Specialist
The candidate will work closely with the Firmwide BD & Marketing team to initiate, coordinate, and/or implement marketing and business development initiatives. Manage an alumni database of over 2,700 alumni, updating attorney departures and monitoring alumni career moves through social media and marketing reports. Assist Senior Manager of Client Development and Alumni Relations to plan alumni events nationwide and communications including newsletters and alumni spotlight stories. Assist Firmwide BD & Marketing to manage the firm’s alumni website and LinkedIn alumni account. In collaboration with the Senior Manager of Client Development and Alumni Relations, the Marketing Specialist will manage events/conferences, including establishing and managing budget, site selection, development of invite list, invitation process, promotion on social media and Firm website, event logistics, site set-up, CLE planning and post event follow-up and monitor required technology for virtual events and webinars. Events and other job responsibilities below may require working outside traditional business hours. Work closely with Firm lawyers and BD & Marketing department personnel to create client-focused brochures, thought leadership pieces, collateral and pitch materials that meet attorney specifications. For client proposal responses, gather and analyze existing relevant materials, provide competitive intelligence in conjunction with research team, identify and gather firmwide human resources and financial information as needed, gain final BD & Marketing department and lawyer approvals, proof and correct errors, conflict checks, format for consistency and visual appeal while upholding Firm branding standards, and coordinate the printing and timely delivery of business development and marketing materials. Share best practices in the BD & Marketing department’s knowledge base. Assist with the preparation of submissions for rankings and directories. In coordination with the Senior Manager of Client Development and Alumni Relations, the Marketing Specialist will orchestrate sponsorship/membership opportunities, including vetting opportunities, arranging for payment, managing ad production, and arranging events, conferences, speaking opportunities, distribution of event tickets including sporting venues, marketing materials, etc., for these initiatives. Support the integration of lateral attorneys, including bio posting, Firm photo, press release and intranet story, announcements, community involvement database, business development planning, and contacts integration. Assist the BD & Marketing Managers in staying abreast of news about client development targets in order to suggest opportunities and approaches for client expansion or market penetration. In tandem with the Competitive Intelligence team, conduct research on such targets as needed. Create development activity reports. Respond to requests and questions from lawyers, alumni, administrative staff, and vendors; provide excellent customer service; and follow-through on requests to ensure needs are met. Other duties as requested and assigned. Should have Bachelor’s degree in marketing or related field along with 3+ years of related experience, or equivalent combination of education and experience. Law firm experience is highly desirable.

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