Marketing Director

Profile

Marketing Director

Duties: The candidate will establish and communicate appropriate messaging to increase the law firm’s visibility and brand recognition. Market the law firm’s services and practice groups to existing and prospective clients. Develop and execute plans to enhance market awareness for the law firm’s offices, practice groups, and individual attorneys. Develop, implement, and manage the law firm’s marketing plan consistent with the firm’s overall strategic plan. Lead the law firm’s strategic planning for current and future marketing initiatives and events. Create an integrated marketing calendar to manage and coordinate the law firm’s marketing initiatives. Manage all external marketing communications, including law firm press releases, announcements, newsletters, social media posts, advertisements, and website content. Assist with the creation of Requests for Proposals and other submissions for legal work. Identify awards and recognition opportunities for firms and attorneys. Assist as needed with attorney-speaking engagements. Understand and adhere to attorney ethical rules on advertising and marketing. Support and facilitate the development, implementation, and tracking of marketing plans for the law firm’s 12 practice groups and 52 individual attorneys. Monitor and help facilitate cross-selling opportunities and annual client satisfaction meetings. Lead event planning for client receptions and special events. Coordinate with IT Department for distribution, compilation, and management of mailing lists and other marketing contact information in the database. Implement CRM for use in marketing activities. Create and monitor the law firm’s marketing budget. Manage requests for sponsorships and ensure each request aligns with the law firm’s marketing plan. Coordinate attendance and advertisements for approved sponsorships with the charitable organization. Perform post-event review for attendance and marketing value. Schedule, facilitate, and develop agendas and minutes for the law firm’s marketing committee and cross-selling meetings. Prepare monthly marketing reports for distribution to the law firm’s Executive Committee and partners. Edit the law firm’s internal newsletter. Work with IT Department to create content for intranet. Order and maintain inventory of firm logo items. Help facilitate internal firm social functions.

Additional Information

Send resume and cover letter.

Company info

DBL Law
441 Vine Street
Cincinnati
Ohio
United States 45202
Phone : 513-241-4110
Fax : 513-241-4551
Website : https://www.dbllaw.com