Director Of Marketing amp Business Development

Profile

Director of Marketing and Business Development

Duties: The candidate will be designing and updating marketing collateral and materials. Planning and executing client and marketing events/sponsorship opportunities. Supporting attorneys in preparation for presentations and speaking engagements and strategically deploying attorneys based on personal strengths and marketing objectives. Representing the firm at events (may require working outside of regular business hours and travel). Supporting attorneys by promoting and executing a measurable client feedback program, including liaising with clients and referral sources to obtain productive feedback and actionable market intelligence. Coordinating the firm’s strategic partnerships with local businesses and philanthropic organizations to facilitate economic growth for our clients and enhance our firm’s entrepreneurial and social impact in the region. Managing and updating the website using a content management system and outside vendor, including using search engine optimization best practices. Working with an outside podcast producer to create monthly episodes of our Founder Shares podcast. Managing social media presence (LinkedIn, Twitter, YouTube). Designing and scheduling email marketing campaigns such as newsletters, client alerts, event invites, and holiday e-cards. Distributing content to outside relationships and memberships. Overseeing digital advertising and video contracts and commitments. Managing and implementing client satisfaction surveys with the goal of obtaining testimonials. Creating and tracking key metrics and reporting to the management committee and partnership. Tracking and identifying return on investment for business development and marketing spend. Collecting and reporting transaction closing date. Managing and maintaining CRM database (liaison with outside vendors).

Company info

Hutchison PLLC
Jane Hughes
3110 Edwards Mill Road Suite 100,
Raleigh
North Carolina
United States 27612
Phone : 919-829-9600
Fax : 919-829-9696
Website : http://www.hutchlaw.com