Company name
Sidley Austin LLP
Experience
5 yrs required
Location
Washington, DC, United States
Employment Type
Full-Time
Industry
Legal
Posted on
Nov 28, 2022
Profile
BD and Marketing Specialist - Global Arbitration, Trade and Advocacy
The candidate provides additional professional support for business success of the Global Arbitration, Trade and Advocacy (GATA) Practice Area Team (PAT) and reports to the Senior Business Development and Marketing Manager. Works directly with the practice leaders and partners in the group (across various offices worldwide) to monitor international business and trade trends, identify market opportunities, including specific target clients and matters, develop and execute clear strategies and business plans, maintain current competitive intelligence, and manage an aligned range of marketing campaigns/programs, events, communications and key account activity. Collects and maintains of intelligence on international business and trade trends, and related client and matter opportunities; identification of trends in international arbitration and trade practices in terms of business development strategies, service offerings, pricing and profile building; assisting in the maintenance of business development and marketing collateral for the group (including experience databases); monitoring progress against planned priorities; preparing directory submissions, award nominations and other activities to raise the profile of the practices; securing panel and other appointments through the submission of written proposals/pitches; and developing strategies for participation in or planning of major events/sponsorships. Leads the development of projects to enhance the groups’ and the Firm’s internal knowledge about its existing clients, target clients and overall business in order to foster cross-selling. Conducts or obtains targeted client and market research to aid in practice development initiatives, including through ongoing monitoring of developments in international business and trade in key economic sectors. Maintains reliable intelligence on competitor firms and practitioners and identifies legal trends relevant to the practice. Analyzes and presents market, client and competitive intelligence to practice leaders to inform and guide practice strategy. Facilitates the planning, implementation and follow-up of new business or cross-marketing opportunities. In conjunction with the Senior Business Development and Marketing Manager and others, consults with PAT leadership and key partners on development and coordination of marketing and client development plans for the group and individual lawyers within the PAT. Attends and contributes to PAT meetings and planning sessions. Leads practice areas’ submission of rankings, surveys, league tables and other ratings information. Works with marketing teams to plan Sidley-sponsored and other co-hosted programs and events. Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in global and industry platforms. May serve as lead project manager for RFPs and pitches, both for the primary practices and other groups, as necessary. Spearheads briefing discussions to propose and/or understand the opportunity. Writes new business proposals, conducts matters research and produces targeted, tailored responses to RFIs/RFPs. Supports follow-up, debrief activities post-pitch, and report them back to Firm. Bachelor's degree from an accredited college or university is required. MBA or J.D. is a plus. Should have 5+ years of professional marketing, business development, or other relevant experience. Spanish skills are preferred.
Company info
Sidley Austin LLP
Sarah Bergen
1501 K Street, NW
Washington
District of Columbia
United States 20005
Phone : 202-736-8903
Fax : 202-736-8711
Website : http://www.sidley.com