Senior Analyst Yield Strategy

Profile

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we're able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.

Job Summary

Responsible for being an influential business advisor to our advertising organization by leveraging pricing analytics, driving and informing inventory optimization strategies and supporting enterprise initiatives across the advertising organization, as an individual contributor. Works cross-functionally to analyze data, communicate through the team and leadership with actionable recommendations at all levels and implement change appropriately. Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as resource and coach for colleagues with less experience.

Job Description

Core Responsibilities

Analyzes pricing data and advises the advertising organization with simple, actionable insights related to strategies, new implementations of inventory practices and overall performance against key initiatives.

Reviews pricing data and advises on analytics to support ad hoc monetization analysis for cross-functional use across Company umbrella, leading with enterprise vision and change.

Leverages all inventory tools to help with inventory best practices. Provides feedback on usability and improvements needed to run efficiently and effectively.

Analyzes & presents developed yield reporting in support of business initiatives within the specific sales teams supported.

Interacts as team member and sets the pace for the pricing and inventory analysts on the team. Interfaces with other department members on special projects or on an as-needed basis to develop trust and reliability.

Executes and advises on reporting needs and works cross-functionally to analyze data and make actionable recommendations at all levels.

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.

Other duties and responsibilities as assigned.

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.

Company info

Comcast
Website : http://corporate.comcast.com