Marketing Communications Coordinator

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Marketing Communications Coordinator
Duties: Assist with the drafting, editing, and proofreading of digital content, including firm profiles and fact sheets, transactions/cases/client testimonials, and all other relevant website marketing communications content and initiatives. Proactively coordinate content updates to the firm's website serving as the liaison for attorney bio updates, news alerts, practice/industry profiles, press releases and firm announcements. Working with the firm’s graphic artists, assist with maintaining imagery for marketing collateral and digital projects, signage, surveys and other needed forms. Schedule and maintain all photo libraries for attorney headshots, events and other firm initiatives. Maintain brand consistency across all internally and externally branded materials. Support the firm’s digital strategy, content management systems, proposal generator system, e-mail marketing system, presentation resources, social media channels and blog management. Develop and manage the web site promotional and social media editorial calendar for content distributed across firm social media channels. Advising and training attorneys and others across the firm on social media for business development and brand-building. Develop training materials, web site, and social media guidelines, and conduct individual and group trainings. Serve as the administrator of the firm’s presence across social media platforms, continually seeking to improve processes and functionality. Stay abreast of web, digital, and social media developments and trends, emerging technologies, and best practices. Report and analyze the firm’s web site and social media engagement and other key metrics as they compare to the market and competitors. Coordinate daily with members of the media relations and communications team to ensure web site and social activities are aligned with broader communications priorities. Play an integral role in vendor review and management of vendor relationships for the web site and social media platforms. Assist marketing managers with proposals, pitch materials and presentations from strategy, planning to final delivery. Organize content requirements, and draft accurate, high quality materials, and capabilities statements that are consistent with specific requirements, branding standards and firm messaging. Proofread and edit marketing content across various media, including proposals, collateral materials, and website content. Prioritize writing assignments and coordinate the flow of information from various internal contributors to meet all deadlines; must be able to work on multiple projects concurrently. Maintain, update, and track all firm communications, proposals/pitch materials, presentations, social media and other marketing content. Assist the department with responding to daily requests, including printing, assembling and delivering marketing materials, and event-related materials. Maintain promotional online store, branded gifts, and other marketing supplies, including an inventory of items and reorder as necessary. Maintain and proactively update a variety of attorney directories, industry, and practice rosters. Generate routine website and blog traffic reports.

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