Public Relations Specialist

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Public Relations Specialist
The candidate will lead the firm’s public relations initiatives for several of the firm’s core practice groups, including private capital transactions, business restructuring, tax, employment and benefits. Serve as a point of contact for the firm’s media relations for core practices and geographies outlined above. Develop and implement strategic public relations plans for core practices. Prospect for and pitch stories to the business, trade, legal and daily media in the Americas and around the globe. Nurture relationships between reporters and the firm’s lawyers to drive coverage of the firm. Vet media inquiries for potential interviews with Ropes & Gray lawyers. Draft messaging points and briefing documents. Draft press releases and external announcements, including for deals and lateral arrivals. Assist with the placement of articles and thought leadership pieces. Work closely with the public relations manager, lead the firm’s awards and rankings strategy for practices and regions outlined above; identify deadlines, evaluate entry criteria with the lawyers, draft and submit awards entries with assistance from the public relations writer, promote award wins on the firm’s website, intranet and LinkedIn. Develop communications that are clear, accurate and aligned with the firm’s strategic goals. Anticipate needs, respond quickly to requests and draft materials as needed. Provide high-level reporting, writing and editing for public relations communications. Solicit input and feedback from internal clients (e.g., firm leadership, attorneys, practice and business development support team members), proofread and fact-check material on tight deadlines. Proactively seek out, identify and develop compelling, timely content for website and intranet stories and other firm communications, based on practice group activities, successes (wins, deals, etc.), thought leadership activities, pro bono efforts, events, executive initiatives and more. Take raw content describing the firm’s services, practices and attorneys and create compelling prose that effectively promotes the firm’s capabilities while maintaining a professional tone and style. Develop innovative ways to showcase the firm, the practices and lawyers. Serve as a resource for attorneys and marketing communications, business development and practice development staff across the firm. Should have Bachelor’s Degree with 4-6 years journalism, PR agency or professional services experience; law firm marketing or PR experience is preferred. Experience prospecting for and pitching potential stories is required. Prior experience working with various forms of media, including print, electronic and social media is required. Knowledge of various media platforms in which attorneys can obtain visibility, including electronic media is required.

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