Public Relations Specialist

Profile

Public Relations Specialist
The candidate will design layout and write articles to be posted on popular social media to promote the Firm’s practice areas and success stories. Will respond to inquiries from social media, cultivate and maintain relationships with clients and potential clients. Design, develop and maintain the Firm’s website which includes information related to the Firm’s practice areas, attorney bios, success stories, legal alert and insights, etc. Monitor and analyze the legal industry marketing trend, identify main client groups, their needs and their feedback, determine the Firm’s position in the marketplace and figure out the best ways to reach the clients and the strategies of promotions. Arrange online and offline seminars, prepare Power Point presentations and talking points for attorneys to inform clients and potential clients about latest legal development and the Firm’s services. Evaluate advertising and promotional programs to determine whether they are compatible with the Firm’s public relations efforts. Develop and maintain the corporate image and identity of the Firm by designing logos, posters and signs. Must have at least a Bachelor’s degree in visual art, marketing, public relations or other related majors.

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