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The Troy, New York office of Manhattan advertising agency BBDO, which handles much of auto giant Chrysler’s ad work, is cutting 145 jobs, the firm has announced.

The cuts are being made in response to “reduced levels of activity” on the part of the automaker, which remains in merger talks with General Motors.

BBDO Detroit had about 650 employees prior to the announcement, and almost all of them work on the Chrysler and Dodge accounts. Other BBDO staff in New York City also work on the carmaker’s advertising.

The job cuts were announced by Roy Elvove, director of corporate communication for BBDO North America, which has nearly 300 offices in 77 different countries, and is owned by advertising giant Omnicom Group.

BBDO cut about 75 employees in Detroit earlier this year.

Two years ago, BBDO Detroit had an estimated 1,100 staffers. About 220 were let go in early 2006 after a round of Chrysler cost-cutting.

Chrysler reportedly spent about $1.74 billion last year on advertising and marketing, but spending this year might not even reach $1 billion.

 

 

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