Those who are in revenue generating positions are getting hikes. Hiring is picking up in sales and marketing fields. Positions that fell vacant owing to layoffs or voluntary turnover are now being filled. Staffing levels are still much below compared to pre-recession days, but the gap is shrinking in marketing and sales areas.
Though the current marketing salary budgets are slim, compensation packages for the people in the following marketing jobs are looking healthy:
International marketing executive: Companies are ready to offer hefty compensations to chief marketing officers who plan and direct international marketing strategies that attract the attention of many cultures, markets and channels. The package may be around $282, 000. You must be an MBA from a top-tier program to get a job in a Fortune 500 firm.
Top channel development executive: Marketing professionals who can run development channels to maximize revenue get the attention of top firms. The compensation package is around $267,000. Only a few people have the skills to mix properly traditional marketing experience, analytics knowledge and know-how of new channels. Such professionals have a great demand. That is the reason why salaries for top channel development experts are much higher than those of domestic top marketing executives.
Top marketing executive: The best marketing executive makes quick changes to his company's strategies and philosophy to suit the ever-changing channels. Focus on digital projects, and mention them in your resume as business cases that explain your role and the bottom line results of your company; and you can land the chief marketing officer's job. The salary is around $244,500.
Top market research executive: Web analytics and market research are the backbone of corporate investment. Companies want to feel the customer pulse to locate their products. Here comes the role of top marketing executives whose salary is around $193,000.
Marketing director: In small companies, the marketing director handles everything. If you want to be a marketing director whose salary is around $153,000, you must have industry and marketing managerial experience.
Ecommerce marketing director: As companies vie for online dominance, the demand of ecommerce marketing professionals is tremendous. Companies look for one who is well versed with traditional marketing; he must also know what clicks and what makes customers to be loyal to a product. If you have these qualities, you can earn a salary of $148,500.
Database marketing manager: Data analysis is an important tool in marketing. People who can hold data-analytics positions are very scarce. You take years to reach C-level marketing position while you can work up your way up to database marketing manager in just seven years. The salary for this position is around $97,000.
