Fact #1: Quality, Not Customization, Matters
Do not customize your resume for a particular job. Too many people mistakenly believe that the fastest way to land a job is to write a resume specifically for a particular job opening. Aside from the fact that customizing each resume is an unreasonably labor-intensive approach (unless you think that you only have to apply for one job to land your dream job, which is a complete fantasy), it's also not an effective one. Why? Because most people don't know how to customize their resumes in a fashion that will make a difference to an employer.
So what do they do? Often, they write a job objective that dovetails perfectly with the description in the job opening but leave the rest of the resume unrevised. Or maybe they add a ''profile'' section at the start of the resume that describes themselves in adjectives that appear in the job specs. This is obvious pandering to a particular employer (who is probably not dumb enough to fall for this superficial customization), and it almost never works.
Instead, use multiple strategies to identify your specific accomplishments. Record the specific accomplishments that you are proudest of for each job. In addition, list your greatest skills and that subset of your greatest skills that you most enjoy using. Then think of a specific accomplishment that depended on the use of one of your greatest and most enjoyable skills.
Finally, and most importantly, put yourself in the shoes of a prospective employer for your target job. Ask what areas the employer would reasonably expect to see accomplishments in for a competitive candidate. Record this list of areas, including functional areas, experience with a particular problem or issue, general categories like customer service, and any other areas that belong on the list. Then, generate accomplishments for each category. Use the list to ensure that you don't have too much or too little coverage of any one area, except an area that is your specialty, where it pays to have more than one accomplishment.
Fact #2: Marketability, Not Ability, Matters
One of the biggest misconceptions among job-seekers is the notion that if they have the ability to do a job, all that is required is to let an employer know of their ability and availability. This is a big mistake! A feckless belief in ''transferable skills'' has led many people down the garden path of joblessness.
A successful job search (and supporting resume) depends on whether an employer will hire you for a job, not simply on whether you have the ability to do it. In other words, it's all about marketability, not ability. Too many job-seekers think that simply listing skills on a resume will compel an employer to hire them, but mere claims of skills (or certain traits, or expertise, etc.), absent factual evidence, won't compel anyone.
What will compel an employer is your track record, which is best represented in the form of measurable accomplishments. Even if you haven't worked in the exact area you're applying to work in, if you have some relevant accomplishments, it is your responsibility to present those accomplishments in a form and language that demonstrate value to your target audience of prospective employers.
For example, don't create a resume full of nonprofit fundraising lingo if you're seeking jobs in high-tech sales and expect employers to translate your past achievements into their own terms. That isn't their job, and they're unlikely to have the time to do it. They're more likely to simply reject you because you have a different background. It's up to you to build your case.
Remember, the basic question is not ''Can I do this job?'' but ''Will someone hire me to do this job?''
Fact #3: Length Matters
Despite the temptation to do a data dump in your resume and tell prospective employers about everything you have ever done on the job and every job that you've ever had, it's wise to remember that less is more when it comes to resumes. Your resume should be no more than two pages long, and those two pages should feature plenty of white space, generous one-inch margins, and a decent 12-point font size to promote readability.
Instead, just make your two pages count. No filler, no over-long list of accomplishments that goes on and on, no memberships in groups that everyone in your field belongs to, no GPA or undergraduate awards (unless you graduated within the past five years). You can even eliminate early jobs that are not relevant to your target, as long as you cover at least the past 10 to 15 years.
Fact #4: Accomplishments Matter Most
The way to build your strongest case in a resume is by focusing on accomplishments - that is, specific measurable results you have produced on the job. Did you save money or time? Did you make money for the company? Win an award? Set up a new system that became the company standard? Provide extraordinary service? What sets you apart from the competition is your contributions and results. Your job responsibilities are secondary, because the best predictor of future performance is past performance. Quantified results showcase you in the strongest way, so devote your attention, effort, and resume space to a strong set of quantified accomplishments.
Meanwhile, do not fall into the trap of simply reformatting job responsibilities into bullets. A bullet does not make a responsibility into a contribution, and a contribution has far greater impact than a responsibility, since a responsibility cannot show how well you handled that responsibility, only that it was assigned to you.
Here's an example of the difference between a responsibility and an accomplishment: A technical writer's job description might include a sentence or two such as ''One of 10 technical writers for one of the 10 largest online networking companies in the US. Write reports, white papers, and marketing plans for the marketing department.''
Her accomplishments might include:
- Co-authored a report on social networking uses in e-marketing that became the basis for a new $10M company initiative
- Developed a white paper template that is now used in all 12 company divisions nationwide
By following these tips, you can prepare a resume that you never dreamed was possible, simply because you never knew how to build your best case. By focusing on accomplishments, avoiding the traps of writing a new resume for each job opening or making claims about skills instead of showing what you can do based on what you've already done, and keeping your resume short and readable, a powerful and effective resume can be yours for the asking.
