Nowadays, to know the capabilities and proficiencies that are responsible for successful insurance selling, many companies carry out behavioral tests for sales & marketing jobs and free-lance agents.
For one to sell insurance, it's a must to enlighten the prospective customer about his need for an insurance product like for instance the client first must be explained of the impending need to protect his family financially before explaining something like life insurance.
Barring these, below given are the nine most important tips to do well in an insurance marketing interview.
1. Increase knowledge on the Industry as much as possible
One good way to do this is to go to various insurance sites, especially competitor websites and learn about the different types of products and the variety they offer in each. Also observe the factors which are and might in the duration of this year affect the market. Such detailed information points out to the interviewer that one's interested in the job and is willing to do it proficiently.
2. 1 Minute Sell!
Use your strengths in terms of marketing something and create a few 1 minute advertisement combining all of these. Then present these in the interview. This might help the interviewer judge how good your selling skills are.
3. Project your Selling Abilities
The principal focus of the interview will be on how one can yield more revenue and insurance sales for the company.
People who're coming from career backgrounds other than sales could discuss about ways in which they could be proficient in sales. The candidates should also discuss on why they suit the job and how well they'll manage in this particular area.
4. Be on the Guard for Tricky Questions
People in marketing and sales have had a variety of jobs, even within the selling domain. Hence it is important that they talk about their career history with confidence and express their work experiences succinctly. It's best to be prepared with answers. Especially think up of tricky questions if possible. Like whether you quit your last job or were you asked to leave.
5 .Knowing what exactly your job will demand
Nearing the end of the interview or the middle, any time is good for this question. It's important for one to know one's working hours and if there's a possibility of working late then how late. Also, another important factor is the nature of the job. Is it just doing mindless paper and desk work or is it meeting prospective clients or both?
6. Willingness to Learn
Just knowing about the company or business is not enough. The insurance products are very complicated to understand and are always subject to a lot of change. So, one must persuade the interviewer to think that one does have the ability to keep learning whenever the job demands it.
7. Ask what isn't easily perceived
Asking the right questions will help a lot in interviews. Anybody can ask about the no. of candidate vacancies and/or the scope of growth in the job. But asking an informed question like the personality type of the persons who succeed at such a job, the training processes, employee support etc. is a great interview tactic. Firstly, it helps us judge whether the job is actually what we were looking for and also communicates information about us. Secondly, it impresses the interviewer because such detailed questions show that we have taken the trouble to understand the job which means we're interested in getting it and working at it.
8. Don't mention the pay till the very End
The applicant is in no position to bargain about the salary till the company confirms that they're hiring him/her. And anyway, the interviewer who is most probably an HR executive can't do much to increase the salary, maybe only by a marginal amount.
9. Still don't leave the above question out completely
Most insurance companies will say that the more you sow, more you shall reap when posed with the question of the salary. But do not accept mutely. Do enquire about the current highest and lowest pays agents get. That gives one an idea of how much to expect atleast.
