When appearing for an interview for a creative job, there are a number of rules to follow. Given below is some advice:
In such interviews, you will be able to easily pick up what the employer is looking for. If you pick up on that it would be easier for you to talk about something that is related to their needs. You will have to ensure that the employer is comfortable with you and that you are capable of providing the services that they need. An interviewer will lead the process and provide direction on what you should talk about and which way you should proceed. Interviewing is more about listening to the needs of the employer rather than simply telling them how good you are.
Try not to be very elaborate with the portfolio. Allow your work to demonstrate how creative and capable you are rather than the packaging. Packaging will not trick an employer into thinking that your work is actually better than what it really is.
It is also very important for candidates to interview the employer. Most candidates tend to think that they need to impress the employer and try to get that job. However, you will also have to learn more about the position so you can understand what you are getting into. Be prepared with a few good questions which you can ask the interviewer to get a clear picture of what the position is actually like.
The most important thing to do is to be honest. Don't make claims that you cannot back up. In creative work the truth will get out quite quickly so you may lose your job as well as your reputation.
Be yourself. Avoid overshooting and dressing too stuffy. Several creative companies have a lax dress code and a casual attitude so you may want to take the time to learn more about it before deciding how to dress for the interview.