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Questions regards Job Search Tools

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Not aware of Company

The companies I've worked for aren't very well known. Is there anything I can do about this problem?

A couple of things might help some. First, if your titles are more impressive than the names of the companies you worked for why not put your title above the company name or put your title in all caps; the company name in lowercase. Make your position as vice-president of marketing stand out, for example, rather than the Ipswitch Construction Company, which no one has ever heard of. A second step you might consider is to describe in one sentence something about your company that establishes what it does in a positive way. You might say, for example, that you are "responsible for all marketing and sales activities of this $30-million construction company with clients including Johnson & Johnson, General Foods, and Procter & Gamble." Just as with individuals, a company is known by the company it keeps. It could help overcome the problem for you.

Cover letter



I don't have ready access to a typist. Should I use a "preprinted" form cover letter to answer ads in this case?

I don't think it's in your best interest. A form letter shows in an instant your lack of genuine interest in the job opportunity. More important, in answering ads, you're missing out on an opportunity to customize your response to your prospective employer's specific needs. Not having adequate typing assistance is really a cop out!

Paper size

One of the books on job search recommends that job-seekers use monarch-sized (smaller) stationery. Do you think this size is best for a job search?

The individual who recommended monarch-sized stationery did so because he believed most top-level executives use such stationery, and hence, using this paper made the writer appear to be a top-level executive. This could be true.

Standard-sized business stationery (8V2" x 11") offers several advantages, however. First, you can get more on a single page - so your letters don't have to be as long. Second, the standard paper allows for more white space around the paragraphs, making your letter more readable. If you are a tight writer who wastes no words, monarch could be for you. Most job-seekers, however, would be better off with standard-sized sheets.

Revised resume

I wrote to a large group of executive recruiters six months ago and heard from only a handful of them. Would it make any sense to send out a revised resume at this time? I think my revised resume is a lot better than the old one.

If you have the funds to do so, I'd recommend it. Some recruiter firms maintain excellent files of resumes forwarded to them - particularly if the job-seeker sounds like a winner. On the other hand, many executive-recruiter firms do not maintain files of resumes, preferring to conduct a survey of possible candidates only when a specific search comes up. A second mailing might well arrive at this executive recruiter's office while he's working on a search. Even if your old resume is on file, you're still better off sending another resume if you feel it reveals your worth better. The executive recruiter is going to be more inclined to present you to his client if your revised resume makes him think you are a stronger candidate.

Regular contact with Placement Agency

For a number of weeks I have noticed an ad in the paper for a job that I think I would be well qualified for. The job is being advertised by an employment agency that I had previously registered with. They have not tried to get in touch with me, however, about this job. Is there anything I can do about this situation?

Unfortunately, if an employment agency continues to run an ad for a highly appealing job week after week, it could be a ruse to get qualified candidates such as you to register with the agency for other, less desirable positions it is trying to fill. Not every employment agency uses this underhanded tactic. But some do, so perhaps you ought not to get your hopes up about the job you've seen advertised.

Let's assume in this case that the job you continue to see advertised is a legitimate one. Your best bet in this instance is stop by to see the employment agency representative in person. Because employment agencies get paid only when they actually place a candidate, some lose interest in candidates who don't get job offers from the agency's clients immediately. If you were sent out by this agency to several of their clients in the past and you weren't offered a job, or worse still, refused it if you were, your resume may well have been filed away and forgotten. If you are truly qualified for the position the agency is advertising, bring them a fresh copy of your resume. Let them know of your interest, and ask them to send it out to their client. Point out to them that they have nothing to lose since you might produce a commission for them if you do get the job. This suggestion is particularly valid if you have revised your resume according to the suggestions in this book. A good resume that reveals your worth can make a world of difference in the attitude that both employment agencies and executive recruiters have about you
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