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Creating Your Own Community

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Like Manse to, Mary Nissenson Scheer enjoys building a community that reflects her values and vision. As a television news anchor, she was disturbed by the downbeat message of television news. Her company. Foresight, on the other hand, reflects her dynamic, upbeat personality.

She loves nurturing and growing the people who work for her."I know most employers don't think it's their job to make the people who work for them happy," says Scheer. "But I think they're missing the boat. When the people who work for you are happy, they're better, more productive workers. It all goes together."It also creates a healthier, more collaborative environment. Revealing a refreshing change of pace, Scheer recently called a meeting of her entire staff to discuss "how we can better serve each other." She asked all 20 of her employees to rewrite their own job descriptions to reflect what they think they're really "brilliant at." Why? Because she wants them to think more deeply about what they do best. If possible, she's going to harness those talents for the benefit of her clients anther company. While many entrepreneurs are driven by a desire to make money (and lots of it), she feels a compelling need for community. She's dedicated herself to offering a safe, caring environment that allows individuals to develop their full potential. Her philosophy is reminiscent of a wonderful T.S. Eliot quote:

When the stranger says: "What is the meaning of this city? Do you huddle together because you love one another?"What will you answer? "We all dwell together to make money from each other," or "This is a community"?



That's the wonderful thing about deciding to become an entrepreneur.

Starting Small

Many entrepreneurs are high-stakes players unafraid of taking big risks. However, this doesn't mean that you can't start small. If you think you might have an entrepreneurial spirit lurking in your psyche, you can experiment with ideas and supplement your income by showing a little resourcefulness and ingenuity. When I was a kid, my mom had a million ideas for low-capital businesses that she ran out of our house. At various times, she recruited and placed temporary summer help in suburban homes, planned weddings and parties and sold genuine jewelry at highly discounted prices. This last idea was her real brainchild, and created a small business that's supplemented the family income for more than 20 years. The inspiration came to her while she was sitting under the dryer at a local beauty salon marveling at how much idle time, money and chatter surrounded her. Before you could say, "Five-got-a-great-idea-for-a-new-business," she'd lined up a slew of wholesale jewelers to lend her merchandise on consignment, negotiated permission from local salons to let her set up shop inside from time to time, printed business cards and declared herself a jeweler. Over the years, the idea has even been copied by others. While her business stayed small, you can choose to grow yours bigger. Many a successful company started out as seedling in someone's kitchen, living room or basement. When the Hopmayers started baking scones for Chicago-area grocery and department stores, they were operating from the basement of their Wilmette, Illinois, home. They hired their22-year-old son Jeffrey to help them bake and learn the business. Original American Scones may have been a hobby to his parents, but the ambitious younger Homier saw his future in that little company. While no one imagined that he could actually run a successful manufacturing company from the basement of suburban home, Jeffrey Homier exercised remarkable flexibility and resourcefulness, pressing bathroom scales, laundry sinks and neighborhood kids with bikes into service. Eventually, Original American Scones outgrew its red-room roots and moved into larger quarters. In the process, though, Jeffrey Homier developed it into a $93 million business with national distribution. While entrepreneurs like him are obviously exceptions tithe written rules of success, they're also proof positive that given the right idea, the right time and the right inclinations, the sky really is the limit.

Acting Self-Employed

Perhaps your ambitions don't include a desire to head up an incredibly high-growth company, but you'd like a little more money and a lot more freedom. If so, Northbrook, Illinois, human resources consultant Lou Ella Jackson advises bringing more of a self-employed attitude to your current career. In practical employment terms, that means greater self-reliance and better collaborative partnerships. My friend Rube Remarque, a retired AT&T sales and marketing manager, may carry that concept to the extreme. Remarque is now a freelance professor who keeps six packed briefcases in the office of his Arlington Heights, Illinois, home. The briefcases contain materials and paperwork for the business course she teaches at three different Illinois colleges. Like Paladin of Have Gun, Will Travel, you only need call Remarque and he'll bring his knowledge to you. His new role requires Herculean organizational skills and an extraordinary facility for remembering where he's supposed to be when and what he's supposed to be teaching to whom. Still, he loves every minute of his new work style. Since his ultimate goal is to land one full-time instructorship at a college, his current itinerary is a wonderful opportunity to gain experience with a variety of different schools and students to see what fits him best. As part of a new cadre of workers who are temporarily self-employed, this 50+ executive is taking a very aggressive stance toward his vocational future. This is the new advice that career experts everywhere are touting. If you want to be successful and happy, manage your career as if it were a company of one. Because no matter whom you work for, your career is your business. Even if you never ghetto be the official Big Kaduna, you're still the CEO of your own life.
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