Marketing Manager

Profile

Marketing Manager

Responsibilities: Leverage market trends and industry best practices to recommend innovative marketing solutions that drive the firm’s overall marketing strategy. Develop a deep understanding of the firm’s practice areas, attorney experience and clients. Create an integrated marketing calendar to manage the firm’s marketing initiatives. Work collaboratively with the Director of Marketing and Strategic Growth and Development, individual attorneys and practice groups to develop and implement tailored marketing plans and budgets. Lead and support content creation and marketing campaigns. Work collaboratively with the Director of Marketing and Strategic Growth and Development and individual attorneys and practice groups to create strong and impactful biographies, practice group descriptions, article submissions, and other content. Contribute to the design, development and implementation of a new firm website. Strategize with the Marketing Coordinator to proactively develop fresh content for the firm’s various social media platforms including LinkedIn, FB and Twitter. Advise with respect to paid and organic social media campaigns as well as analytics. Partner with the Marketing Coordinator to increase effective marketing practices including web-optimization and SEO. Design and maintain print and promotional materials for advertising, direct mail marketing, firm newsletters, alerts, firm brochures, practice descriptions, publications and firm stationary, note cards and other marketing collateral. Oversee the firm’s promotional product (SWAG) program. With direction from the Director of Marketing and Strategic Growth and Development, oversee the firm’s media and public relations activities, including drafting press releases, new attorney announcements and other firm news. Develop strong relationships with local and regional media professionals. Strategize to create interesting story ideas and speaking and writing opportunities and proactively pitch to relevant news and trade outlets. Manage the firm’s holiday card program with direction and input from other professionals within the firm. Design and implement the firm’s internal attorney newsletter. Manage the firm’s profiles in on-line directories. Oversee the Ranking and Awards submission process to ensure timely responses by creating a calendar of upcoming deadlines for directories. Develop, promote and support in-person and virtual events including: webinars, panel discussions, networking functions, and attorney speaking engagements as well as internal events including practice group meetings, attorney lunches and other internal firm events. Facilitate firm sponsorships including overseeing the creation and submission of ads, logos and firm participation. Evaluate and manage all firm memberships to ensure we take full advantage of membership opportunities and benefits as well as to enhance our firm profile. Manage the firm’s Requests for Proposals and pitch process including redesigning the current template and creating new and consistent content and imagery. Collaborate with individual attorneys and practice groups to build and maintain a database of representative experience.

Additional Information

Submit a cover letter and resume.

Company info

Rubin & Rudman, L.L.P.
50 Rowes Wharf
Boston
Massachusetts
United States 02110
Phone : 617-330-7000
Fax : 617-330-7550
Website : http://www.rubinrudman.com