Consumer Research Insights Manager II

Profile

What you bring

BS in Business, Statistics, Psychology, Market Research, Marketing or similar or combination of relevant education, experience, and training

5 – 9 years of demonstrable experience about market tracking methodologies; working with tools such as Brand Health Tracking and Panel/POS trackers (i.e. NPD, Nielsen, IRI or other syndicated research tools)

Ability to frame a project, develop hypothesis, synthesize multiple data sources into compelling stories and present the insights to various teams across the Organization

Strong analytical, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop impactful recommendations required.

Experience working with international studies and partners

Ability to remain independent and effectively synthesize and present complex and/or controversial topics and concepts to a wide and diverse audience

Familiarity with current sport, fitness and retail landscape (digital and physical), including key footwear and apparel competitors, emerging trends, and current events

High attention to detail; excellent written & verbal communication

End-to-end project management skills with ability to lead working teams made up of internal and external partners

Fluency in data visualization required

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Who we are looking for

We are looking for a consumer-obsessed change agent who has experience championing consumer insights and research within an Organization. The ideal candidate is a skilled Consumer Research Manager (II) who has proven ability in managing global enterprise-wide programs such as Brand Health Tracking and general analytics & synthesis of syndicated market information which results in meaningful insights that drive consumer knowledge and product creation! You have a broad understanding and application of market research and market intelligence tools – both syndicated and primary – and are comfortable with managing a suite of tools that collectively fuel consumer and market insights at NIKE. You will bring a passion for translating data from a variety of methodologies (such as Brand Health Tracking, Consumer Panel, Point of Sale Market Tracking, and other global research projects) into opportunities for the Organization. The ideal candidate will thrive as an individual contributor in a fast paced, highly complex offense and organization. This person needs to have a strong voice and excel at collaboration and integration across functions at the Global and Geo levels.

What you will work on

You will manage high impact Market Insights programs, namely Global Brand Health Tracking, and provide research and analytical support across other high priority workstreams within the Marketplace Trends team. You'll use your strong analytical and communication skills to mine data, synthesize findings and deliver key insights to catalyze action across Nike. You will also partner with teammates in the wider Consumer and Market Research team to develop hypotheses, lead analyses and synthesize findings across sources into a clear and concise story that address the brief across learning agendas.

In addition, you will also support refinement of data sources including but not limited to: identifying appropriate evolution to evergreen programs, building new capabilities to complete the portfolio, data quality control, data issue identification/resolution and management of vendor relationships.

Who you will work with

You will partner with the Consumer & Market Research team at Nike’s WHQ Headquarters in Beaverton, Oregon. You will also intersect with multiple groups across Consumer Insights including Men’s/Women’s/Kids Insights, Nike Direct Analytics, Marketing Science, Data Science, and CI team in the geographies (NA, EMEA, APLA). Other key business connections include Marketing, Strategy, Investor Relations as well as external agencies.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call 1 503-671-4156 and let us know the nature of your request, your location and your contact information.

Company info

Nike, Inc
Website : https://www.nike.com