Marketing Coordinator

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Marketing Coordinator
The candidate will work with attorneys to develop annual marketing plans. Review individual marketing plans with attorneys. Track marketing activity to marketing plans. Create annual marketing budget and track actual spend. Analyze ROI and determine best investment for our marketing spend. Marketing analytics: Analyze existing client base and implement plans for client retention. Analyze existing business for cross marketing opportunities and implement related marketing plan. Analyze list of former clients and determine if we can recapture business. Strategize, plan, and create content for Twitter and LinkedIn. Develop content, compile, and send monthly newsletters. Strategize on content and follow up with attorneys for blog articles. Plan, coordinate, and execute bi-monthly seminars. Work with external designers to develop advertising for print ads and firm marketing materials. Assist in the development of a new website and manage website updates. Update and maintain current attorney bios. Develop and maintain relationships with representatives from trade associations and other firm business partners on behalf of the attorneys. Plan, coordinate, and attend trade shows, golf outings, and other marketing related events. Develop and manage the process for ticket distribution (i.e. Pacers games, events at Gainbridge Fieldhouse, etc.). Assist attorneys with PowerPoint presentations. Work with attorneys as needed to identify target clients and assist in developing a marketing strategy. Update and maintain client contact files. Lead bi-weekly meeting with marketing committee. Other ad hoc projects as assigned. Should have a Bachelor’s degree in marketing, communications, business, or other relevant field. Must have 2+ years’ experience in a professional services organization. Strong organizational skills and attention to detail. Analytical and problem-solving skills. Experience with MS Office including Outlook, Excel, Word, and PowerPoint and web analytics. Experience with Constant Contact and WordPress or other CRM programs. Experience updating and maintaining social media accounts including Twitter and LinkedIn. Excellent communication and presentation skills.

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