Marketing Communications And Public Relations Specialist

Profile

Marketing Communications and Public Relations Specialist
The candidate will develop integrated marketing communications plans, ghostwriting and editing articles, developing additional engaging content, enhancing the firm’s digital and social media presence, and all aspects of public and media relations as well as developing relationships with the media to obtain earned media opportunities. Work collaboratively with the Marketing, Events and Business Development team, attorneys, and staff to support the firm’s communication and public relations needs. Help with a long-term plan for firm content management, firm news and developments and best practices and guidelines. Assist in drafting and editing of all firm promotional materials. Draft attorney awards nominations and summaries of awards. Help draft the Marketing and BD annual report. Help manage the content on the firm’s website and intranet. Work with Director of Marketing and Client Development to develop media strategy and reports. Develop and manage public relations strategy for the firm, its practice groups, industry teams and geographic markets. Build relationships with key publications and reporters to shape coverage and manage media outreach including helping the attorneys create relationships with reporters, pitching articles and client alerts, quotes, and interviews. Draft and edit of press releases. Maintain media lists, track media coverage, respond to reporter requests and help with media at events. Collaborate with outside PR agency, as needed, to execute identified strategic extension projects and high-value placements. Serve as point of contact with media and reporters. Bachelor’s degree is required; journalism, communications/public relations, marketing, English, or related focus is preferred. Should have 5+ years of marketing communications or public relations experience. Graphic design and video capabilities/knowledge is a plus. Proficiency with marketing communications productivity applications (e.g., Microsoft Word, Excel, PowerPoint, Adobe Acrobat); aptitude for learning new software strongly preferred. Familiarity with AP style is preferred.

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