By: Dan Costello, Principal, CBG Benefits
One critical tip to attracting and retaining good employees is to constantly work on building and improving the company culture. Management must take an active role in ensuring that employees in all departments (Human Resources, Marketing, IT, Sales, etc.) understand the vision and values of the company. In addition, they must take action to ensure that people are passionate about coming to work each day.
When that happens, improvement is seen throughout the company's recruiting efforts --- in terms of the creativity and passion that is written into the job description, in terms of the smiling, welcoming faces that job applicants see when they come in for interviews, in terms of the onboarding process, and beyond.
As the company continues to bring on and retain happy, hard-working employees that are working towards one goal, their recruitment and retention efforts will continue to improve organically.