Marketing Director

Profile

Marketing Director
The candidate plans, coordinates, and implements the firm's, practice groups', and individual attorney's activities with respect to marketing, business development, public relations, and client services. Objective is to increase visibility and brand recognition to strengthen and expand the firm's client base. Observes confidentiality of client and firm matters. Develops, implements, and manages the firm's business development and client services plan consistently with the firm's strategic plan and policies set by the firm's Board of Directors and administration. Supports and facilitates development, implementation, and tracking of business development/ marketing plans for 9 practice groups and around 30 individual attorneys consistently with the firm's plan and policies. Participates in the firm's strategic planning activities with respect to evaluation and improvement of present client relations and services and future business development opportunities and activities. Develops and manages the firm's business development and client services annual budget, which includes marketing expenditures for the firm, practice groups, and individual attorneys. Codes and processes invoices related to BDCS budget. Prepares and manages public relations activities and communications for the firm (or contracts with and provides oversight to outside agencies), including press releases, new attorney announcements and notices, other firm announcements, media materials, and coordination with any outside PR consultants. Designs (or contracts with and provides oversight to outside vendors to design) print and online advertising and negotiates media buys and associated contracts. Designs (or contracts with and provides oversight to outside vendors to design), updates, and maintains online and print marketing and business development materials for the firm and for attorneys, including firm and attorney profiles, practice descriptions, brochures, and electronic newsletters. Also oversees mailing list creation and updates. Arranges for professional photoshoots and maintains image and logo files. Prepares various art files (headshots, logos, graphics) for use in online and print materials. Designs artwork and selects products for promotional use at tradeshows, presentations, etc. Maintains firm databases utilized for marketing, business development, public relations and client services and generates reports as requested. Manages the firm's web site via a content management system (WordPress), social networking for the firm and its attorneys (LinkedIn, Facebook, etc.), and other electronic communications, including drafting and updating content and images, evaluating effectiveness, drafting and implementing policies, and working with outside technical and design consultants as needed. Manages the firm's profiles on online directories and referral sites, submits information for attorney and firm awards, promotes awards, and determines which directories should be launched and maintained. Evaluates and manages all firm memberships and works to take advantage of membership opportunities to enhance the firm's profile. Supervises and coordinates the firm's RFP protocol process, including soliciting RFP's from appropriate prospective clients and drafting and submitting proposals for new business as needed. Participates in planning and presentation efforts as appropriate (including presentation packets, slides, etc.). Creates and maintains resumes for around 30 attorneys. Manages business development/client services functions, events, and opportunities for the firm, Develops, organizes, and provides support for firm receptions, conferences, seminars, and other special firm-sponsored events. Attorney receptions and celebrations (and associated gifts); and Holiday cards, gifts, and thank you gifts for clients or referral sources. Identifies, evaluates, and makes recommendations for firm/attorney participation in sponsorships, conferences, trade-shows, speaking and writing opportunities, and similar events. Coordinates activities (RSVPs, promotional products, advertising, presentation slides, etc.) as needed. Promotes speaking engagements as appropriate. Designs and conducts — or arranges for the design and implementation of— client satisfaction surveys and market research. Leads the firm Business Development & Client Services (BDCS) Advisory Committee, including setting agendas, maintaining the project list, and suggesting issues which should come before the Committee. Serves as a member of any other committee needing marketing support. Coordinates training in business development and client services for attorneys and staff of the firm. Tracks progress and encourages tailored business development opportunities for each attorney and practice group in all locations. Other duties as assigned. Should have 4+ years’ experience in some prior employment involving marketing and/or public relations.

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